The Array

The podcast on AI for marketers.

Hosted by Toby Coulthard and Jasper Pye. Conversations with the marketers and technologists working out what AI actually changes for brands, and what it doesn’t.

Listen & subscribe YouTube Spotify

Latest episode

What should CMOs actually do with AI?

Visit www.jacquard.com to find out how we create content that converts. In this episode of The Array by Jacquard, Toby and Jasper sit down with Kacy Roseberry, Senior Vice President of Marketing at Hornblower Group, to explore what it takes to connect brand,...

Watch on YouTube

All episodes

Every conversation.

  1. AI Isn’t the Strategy: How Marketing Leaders Can Turn Technology Into Growth

    YouTube

  2. The human advantage: Why curiosity still beats algorithms in marketing

    YouTube

  3. Why global brands need local intelligence to win across cultures

    YouTube

  4. The difference between being data-rich and insight-rich

    YouTube

  5. The riches are in the niches: Why brands must go deeper, not broader

    YouTube

  6. Why emotional connection matters more than product features

    YouTube

  7. How To Escape The AI Experimentation Trap

    YouTube

  8. Why Data Is Becoming the Center of Modern Marketing

    YouTube

  9. From personas to people: What’s the real future of CRM personalization?

    YouTube

  10. Why AI agents will replace A/B testing in modern marketing

    YouTube

  11. #008 (BONUS). "Cut through this sea of sameness."

    Episode notes YouTube

  12. #008. “Go out and play.”

    Episode notes YouTube

  13. #007 (BONUS). “What’s going on behind closed doors.”

    Episode notes YouTube

  14. #007. “Be willing to take risks.”

    Episode notes YouTube

  15. #005 (BONUS). "Create more remarkable experiences."

    Episode notes YouTube

  16. #005. “Reimagine how we engage.”

    Episode notes YouTube

  17. #004 (RECAP). Start with the problem, not the tech.

    Episode notes YouTube

  18. #004. AI's real value to brands and consumers.

    Episode notes YouTube

  19. #003. Marketing’s future waits for no brand.

    Episode notes YouTube

  20. #002 (RECAP). Rethink speed, scale, performance.

    Episode notes YouTube

  21. #002. Can AI 'speak' your brand language?

    Episode notes YouTube

  22. #001 (RECAP). Implicit vs. explicit personalisation.

    Episode notes YouTube

  23. #001. What good personalisation looks like.

    Episode notes YouTube

Players load from YouTube when you press play. Full episodes from the channel feed (Shorts left out), refreshed with every build.