#007. “Be willing to take risks.”

_“Don’t spam people. Don’t over-optimise and send clickbaity stuff.”
“You need to be working with technologies that allow you to tailor [content] to yourself, to your own brand voice, to your own image.”
“It’s just: who’s going to find out how to do that?”
_

Dr. Neil Yager, Chief Data Scientist of Jacquard, joins The Array to offer “a brief history of time as it relates to AI” – mapping the milestones that brought us to where we are, then laying out what lies ahead for enterprise brands as they adopt new technologies.

Neil shares a true data science insider’s perspective for marketers and creatives eager to:

• Explore 20 years of AI breakthroughs – and what’s needed to continue unlocking its potential (4:28)
• Find out what the evolution of AI imagery could mean for marketers (16:07)
• Produce high-quality content in an era of “dead Internet” mediocrity (26:03).

Then we return to (almost) everybody’s favourite future-of-employment segment, “Will AI Take Jasper’s Job?” (Spoiler: it’s not looking good for Jasper, but at least his dreams might offer a future revenue stream.)

Host

Toby Coulthard, CPO, Jacquard Jasper Pye, CTO, Jacquard

Guest

Dr. Neil Yager, Chief Data Scientist, Jacquard

Listen to the full episode →