Short on time? Get expert perspective on personalisation and key takeaways – with our swift 10-minute recap of episode one.
Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins The Array to explore the differences between implicit and explicit personalisation, the right way to use customer data, and how brands can leverage technology to better connect with individual customers and drive long-term success, at scale.
Host
Toby Coulthard, CPO, Jacquard Jasper Pye, CTO, Jacquard
Guest
Scott Zalaznik, Digital Advisor & ex-CDO adidas
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