Podcast

#008 (BONUS). "Cut through this sea of sameness."

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Grace Cowlard, creative director and former global brand lead at Adidas, reflects on the rise of AI in marketing—and why it’s led to a growing wave of sameness across brand messaging. But all isn’t lost. Grace shares how emotional intelligence, brand-specific wordbanks, and human nuance are the keys to standing out in an AI-saturated world.

Get exclusive insights not shared in episode #008 with this 4-minute bonus episode, “Cut through this sea of sameness.”

Host

Toby Coulthard, CPO, Jacquard Jasper Pye, CTO, Jacquard

Guest

Grace Cowlard, Creative Director

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The Jacquard Team · Editorial

Research and writing from the team behind Jacquard — the AI platform that writes, tests and optimises marketing language for enterprise brands.

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