#008. “Go out and play.”

“It’s not about if we use AI—it’s about how.”
“AI should be your accelerator, not your replacement.”
“Creativity isn’t getting lost. It’s getting freed up.”

Grace Cowlard—Creative Director (formerly of Adidas)—joins The Array to talk about using AI to amplify human creativity, not replace it. Drawing from her experience across fashion, lifestyle, and sustainable brands, Grace offers an honest and hopeful take on where marketing is headed.

Together, we explore how enterprise brands can:

• Keep emotional intelligence at the heart of creative work (3:57)

• Use AI to scale volume—without compromising brand expression (10:12)

• Avoid the “sea of sameness” by flexing tone across channels (19:20)

• Embrace AI experimentation while protecting what makes your brand human (26:33)

Plus, we discuss AI as aesthetic, why creatives should treat AI like an intern, and the debut of “Go Out and Play” as our unofficial 2025 motto.

Host

Toby Coulthard, CPO, Jacquard Jasper Pye, CTO, Jacquard

Guest

Grace Cowlard, Creative Director

Listen to the full episode →