“Who’s doing personalisation well?”
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“What are the right success metrics?”
“You’re winning clicks, but at what cost?”
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Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on The Array to answer complex content questions. Get clear, actionable insights into:
- Implicit vs. explicit personalisation (5:04)
- Scalable content production (10:56)
- Identifying the right success metrics (15:08)
- Whether AI will take Jasper’s job (31:20).
Host
Toby Coulthard, CPO, Jacquard Jasper Pye, CTO, Jacquard
Guest
Scott Zalaznik, Digital Advisor & ex-CDO adidas
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