_“Who’s opening those emails anymore?”
“Customers are tired.”
“You’ve got these cool tools. Let’s use them better.”
_
Warrick Godfrey, Founding Partner of Fuse.cx, arrives to help us kick off season 2 of The Array – with his honest take on the state of customer engagement. (Spoiler: most brands are coasting on old tactics and need to do better. Fortunately, better is within reach.)
Get Warrick’s generous insights into how brands can:
- Sort the AI and MarTech hype from reality (05:07)
- Address customer fatigue in traditional CRM channels (12:30)
- Use old and new tools to build more creative customer engagements (20:12).
And don’t miss the debut of “Pipeline or Hype Line?” – the new game where we debate whether we’re getting our money’s worth from recent tech innovations.
Host
Toby Coulthard, CPO, Jacquard Jasper Pye, CTO, Jacquard
Guest
Warrick Godfrey, Founding Partner, Fuse.cx
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