“Is the value of AI to brands too much to ignore?”
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“Will there always be a place for human creativity?”
“What’s your advice to people who are cautious about AI adoption?”
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Jay Pattisall, VP and Principal Analyst at Forrester, joins hosts Toby Coulthard and Jasper Pye to share expert guidance into how you can:
- Build the right combination of people and AI platform into the creative process (09:48)
- Avoid the “autonomous sea of sameness” (17:57)
- Safely experiment with generative AI technologies (26:52)
- Engage with consumers emotionally, functionally, and transactionally (32:48).
Host
Toby Coulthard, CPO, Jacquard Jasper Pye, CTO, Jacquard
Guest
Jay Pattisall, VP and Principal Analyst at Forrester
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