Customer story

· updated

How CAA Club Group scaled email engagement with AI

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97%of the time Jacquard outperformed human-written subject lines
26%Uplift in clicks

CAA Club Group (CCG) serves more than 700,000 members and wanted to increase engagement across its weekly email campaigns.

The team aimed to better align subject-line language with evolving member preferences across merchandise, travel, rewards, and newsletter communications.

The challenge:

CAA Club Group (CCG) wanted to increase engagement across its weekly email campaigns and better
align subject-line language with the evolving preferences of its 700,000 members.

The solution:

By partnering with Jacquard, CCG used AI-powered language testing across its merchandise, travel,
rewards, and newsletter segments to identify the tones and styles that resonate most—integrating seamlessly with Salesforce Marketing Cloud.

Impact

Jacquard outperformed human-written subject lines 97% of the time, driving major engagement gains,
including a 26% average click-rate uplift and nearly one million incremental opens.

“AI-generated content has given us a data-driven way to drive real engament with our email marketing.”

Avidian De Lara
CAA Club Group

The Jacquard Team · Editorial

Research and writing from the team behind Jacquard — the AI platform that writes, tests and optimises marketing language for enterprise brands.

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