Legal

Privacy Statement (UK)

1. Purpose, data and retention period

We may collect or receive personal information for a number of purposes connected with our business operations which may include the following: (click to expand)

1.1 Contact – Through phone, mail, email and/or webforms

For this purpose we use the following data:

  • A first and last name
  • Account name or alias
  • An email address
  • A telephone number
  • IP Address

The basis on which we may process these data is:

Retention period

1.2 To be able to offer personalized products and services

For this purpose we use the following data:

  • A first and last name
  • An email address
  • IP Address

The basis on which we may process these data is:

Retention period

1.3 Compiling and analyzing statistics for website improvement.

For this purpose we use the following data:

  • IP Address
  • Internet activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement
  • Geolocation data

The basis on which we may process these data is:

Retention period

1.4 Newsletters

For this purpose we use the following data:

  • A first and last name
  • An email address
  • IP Address

The basis on which we may process these data is:

Retention period

1.5 Booking a demo

The booking calendar is provided by Cal.com, Inc. and loads only when you choose to book a demo. For this purpose we use the following data:

  • A first and last name
  • An email address
  • Company name and any notes you add to the booking
  • The meeting time you choose

The basis on which we may process these data is:

Performance of a contract or steps taken at your request before entering into one, and our legitimate interest in following up your enquiry.

Retention period

For as long as needed to hold the meeting and manage the resulting business relationship.

1.6 Brand analyser

If you use the brand analyser on our website, for this purpose we use the following data:

  • The website address you enter
  • An email address, if you choose to continue past the email step
  • IP Address (used to protect the analyser from abuse by limiting how many analyses one visitor can request)

The website address is processed by our analysis service on Cloudflare and by Anthropic's Claude models to generate the analysis; your email address is not sent to Anthropic.

The basis on which we may process these data is:

Our legitimate interest in providing the analysis you requested and in offering our services to you.

Retention period

The analysis is cached for a limited period so a shared link can be opened again; the email address is kept in your own browser so you are not asked for it again.